Here at Safari Publishing we take the well being of wildlife worldwide very seriously. We are especially interested in the preservation and protection of African wildlife. This year the struggle to protect these animals was highlighted by what happened to Cecil the lion. Sadly, this kind of thing happens too often. Poaching and hunting are profitable enterprises. At least one rhino is killed every day due to the mistaken belief that rhino horn can cure cancer and hangovers. The demand for elephant tusks (ivory) is huge in China. Lions are killed for sport and the list goes on.
Safari Publishing donates 5% of its profits to World Wildlife Fund. We also aim to educate the public about these atrocities and what you can do to help make a difference. Find out what you can do to stop wildlife crime by visiting www.worldwildlife.org/wildlifecrime.
P.S. This guy is not injured or dead. This photo was taken by one of our staff while on safari. She reported that he was completely oblivious to their jeep and seemed to be sunbathing and settling into a nice nap!